Archive for the ‘Research & Analysis’ Category

IAF and MMRCA Conundrum

10, Apr 2013

IAF requires 126 MMRCA (Medium Multi-Role Combat Aircraft) for modernization. Such a large deal is not without its set of complications. One of the complications for the American Boeing and Lockheed Martin was, going up against a consortium of equally worthy opponents. The Americans can claim to have better technology and product but the truth [...]

Design and Manufacturing

24, Mar 2013

The concept of design in manufacturing has been around since we started making machines to assist in mass production processes. Machines were built and created with various aspects in mind but 2 of the most important aspects were: The look and presentation of the final products and Safety of the operator The concepts of design [...]

Social Media and the Like Button

19, Mar 2013

Since the Facebook IPO there has been a fall in its stock price and there have been numerous issues that have been highlighted. The biggest concern that has emerged is the number of users of Facebook and the consolidated user numbers being classified as customers or buyers. Every ‘like’ from this user base was used [...]

India: Manufacturing and the Military-Industrial Complex

18, Mar 2013

The manufacturing sector has been a bit of a concern for India since 2 decades. Compared to the service sector growth, the manufacturing sector has faltered and not found a firm footing. One of the primary reasons that this has happened is the inability of successive Indian government to pull the private manufacturers into the [...]

Social Media and Digital Footprint

2, Mar 2013

Digital footprint of an individual was being documented since the internet came into being. Social media merely facilitated the sharing of personal information. Who would have imagined that one day we would willingly share our personal information with invisible people on the internet? On the social media platforms people willingly document personal lives and share [...]

Planned Townships and Urban Planning

17, Dec 2012

India is moving towards urban cities but the urban cities are no longer what they once were. Today, most Indian cities are unplanned and there is increased ghettoization of a different kind. More than a community or religion dictating the ghettos, it is economics that is forming the basis of it. Smaller communities are holding [...]

Brands and Customer Connections

10, Dec 2012

Brands and companies have long used traditional media such as print and television advertisements to get their message out and entice people. In the age of the social media this has made it more difficult than easy. The entire communication methodology from the traditional media has had to adapt to the rise of the social [...]

Online Reputation and Social Media

22, Sep 2012

We are all aware of the pervasive nature of social media today. Facebook, Twitter, LinkedIn and others that help spread the word online are increasingly being used by large corporations and brands to reach out to their audience and increase the size of the audience and build their online reputation. The increased avenues for audience [...]

Social Media and Engaged Design

25, Aug 2012

A few days ago when I was looking at blogs I came across a really interesting blog, http://janetsager.wordpress.com/ The blog talks in-depth about a variety of issues such as socially responsive design, design research, social innovation, strategic design, organizational culture and leadership and Transformational Mindfulness. When one looks at the idea of Engaged Design, it clearly [...]

India-Pakistan: Shared Past, Divergent Future

27, Mar 2011

A world cup semi-final between old arch rivals India and Pakistan and suddenly we feel that peace is within our grasp on the basis of people to people contact and that talks will resume. This notion is most ludicrous. Political realities are far worse. India’s stance has been that unless Pakistan takes action for 26/11 [...]


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